According to industry authority statistics, in the past 2016, the new wind market ushered in the rapid development of major brands have increased R & D investment, many new brands have entered. 2017 at the beginning of the new year, the continued haze of the new year to allow fresh air, high attention to the net air products, especially in Beijing, Zhengzhou and other places introduced the relevant policies, so that the new campus has become a hot topic. There is no doubt that the new wind market in 2017 will usher in a new round of opportunities, what kind of brand can stand out, what kind of products will be recognized, how to seize the high ground in the market in 2017?On these issues, Chinese air network reporter also interviewed in-depth Enke air, general manager of the company Sun Benqi.
For the moment is very hot new air system into the campus topic, Sun Zong believes that the new wind market is the current consumer hot spots, the new campus is a hot spot in the hot. Classroom as a public place, the requirements of the new wind system is to install the product to be more convenient, the air volume should be enough, the focus of the campus products to solve the problem is the content of PM2.5 and the concentration of carbon dioxide. Sun Zong said that in the just released "2016 China fresh air system is superior to recommend" activities, the EFU dual core power Enke fresh air fresh air purifying machine won the "top 2016 recommended Youpin campus air system".This honor allows the company more confidence to promote the new wind into campus activities. In Enchoy Enke sales in the campus, fresh air revenue accounted for less than 5% in 2014, rising to 12% in 2015, in 2016 than in 2015 doubled again. In the face of the current new campus to accelerate the pace of the sun, Sun said he would actively participate in the application of good products and programs, which make a contribution to the health of students.
Hot retail market development of the industry is concerned, is placed over the years has been trying to do things. General manager Sun Benqi said, after six years of development, the company has established more than and 190 enker domestic flagship stores, specialty stores and shop in shops and other services to our customers. At the same time, the more than and 30 provinces and municipalities in the country to establish a network of our services, sales partners, in addition to the completion of the more than and 100 commercial real estate projects, has been recognized by the whole market.
In 2017 the market strategy for enker, Sun said, he will continue to uphold the "advanced technology, quality service, reasonable profit, perfect design of customer service, continue to move forward. Specifically, enker Enchoy continues to serve as the main line to the market, increase market investment, the establishment of 1+N sales model, each district is to establish a sales, plus our service personnel to service users.This requires our factory has strong strength, we need to continue to increase market development construction, team building and experiment center in 2017 this new production workshop of 3000 square meters and a new modernized production line will be put into use in this year.
In addition, the company will increase the construction of Enke marketing center in 2017, set up training, sales and products for the integration of marketing service center. In product development, Enchoy, Enke will continue to increase to PM2.5 for the hot product research and development, launched PM2.5 filter machine, in the heat, energy saving, EC motor, molecular sieve runner products to increase investment, R & D and production.
When it comes to the development strategy of Enchoy sunzong Enke, with "three carriages, go hand in hand" tell China fresh air network, fresh air in 2017 Enke will initially establish online sales platform, offline sales platform and cooperation project of three carriages go hand in hand, further domestic new wind market. The first is to continue to deepen the construction of the platform under the line, the basic establishment of provinces, municipalities, prefecture level city as the center, covering the county sales platform to complete the construction of the basic framework. Second, the completion of the online platform Jingdong. Third, to increase cooperation with the well-known domestic developers to establish the construction of strategic cooperation.Enke hopes that by further efforts of the whole team, and create a new journey, for the entire air industry, for the community to contribute more power.
